Dear Trenton Community,
We are excited to share an important initiative aimed at refreshing and unifying our district's brand identity. We believe that a strong, cohesive brand will not only reflect our shared values but also elevate our district's profile regionally and nationally. To achieve this, we need your valuable input.
What We Are Doing
We are embarking on a journey to refresh our brand identity through a collaborative and interactive creative process led and facilitated by New Jersey-based SKYE (https://www.skye.design/). This initiative will result in a new district logo intended to instill a sense of unity throughout our community.
Why We Are Doing This
Practical Objectives:
- Develop a comprehensive branding tool that ensures consistency and ease of use across the entire district.
- Create a unified visual identity that strengthens the connection between our schools and the district as a whole.
Strategic Objectives:
- Amplify the district’s story in a memorable and compelling way.
- Establish brand credibility to raise our district’s profile both regionally and nationally.
How You Can Help
Your feedback is very important in this process. We are conducting a survey to gather your input, which will inform the initial concepts for the district logo. Additionally, focus group sessions are being held at both the district and school levels to ensure diverse perspectives are considered and include the voices of students, parents, and staff. Our intention is to create a new logo together that is a reflection of the collective voice of the entire district.
Please take a few moments to complete the survey linked below. Your responses will help us create a brand identity that truly represents our community’s spirit and values.
Next Steps
Following the survey, we will analyze the feedback and incorporate it into the design process. We are committed to keeping you informed and involved as we move forward.
Thank you for your continued support and engagement. Together, we can create a brand identity that reflects the excellence and unity of Trenton Public Schools.
The survey will be open for responses until Friday, April 4.
Survey: